New York Yankees team ownership revealed Tuesday that the phrase "Yankees suck," one of the most popular chants in sports, was trademarked by the 27-time World Series champions prior to the 1996 season, a business strategy that has earned the team close to $100 billion over the past 13 years.Trademarking is awesome. Here's what Hal Steinbrenner had to say on the matter:
"If you multiply that $2 by 13 years of chants, hundreds of sellout games in opposing teams' stadiums, and the hundreds of millions of people who hate the Yankees, you can see that this was a brilliant financial tactic," Yankees managing general partner Hal Steinbrenner said during a televised press conference at the team's spring training facility. "Where do you think we get the money to keep Mariano Rivera here? Or sign a bust like Carl Pavano without making the slightest dent in our bank account?"
"You know what? Why don't you all join me in a 'Yankees suck' chant right now. Come on, you know you want to," Steinbrenner added. "Yankees suck! Yankees suck! Yankees suck! That's another $9 million right there."
And Brian Cashman:
"Owning the 'Yankees suck' property is the best thing that ever happened to this organization," Cashman said. "CC Sabathia and Mark Teixeira were both signed with 'Yankees suck' money. And people who said 'Yankees suck' over the course of our 2000 World Series run helped foot the bill for executive bonuses and the organization's annual Christmas party. To be honest, I actually can't remember the last time we had to dip into our funds from merchandising, broadcast rights, or ticket sales."
This is NOT made up! ... OK, fine. It is.